Digital Marketing is a process in which an organization targets people/audiences to influence them to buy their products or services as well as trying to increase the awareness of the products and services for branding purposes.
In Google Ads an advertiser can target a demographic area or worldwide for branding or selling their products & services. Google Ads Services are customized as we can select demographics, age, sex, area of interest etc.
If the audiences are not searching for any product or services & he or she can view the advertisement while surfing on the internet called Push Advertising. Facebook Lead generation ads is the perfect example of Push Advertising.
If the audiences are searching for any product or services and then he or she can find the ads is called Pull Advertising. Google Ads and Google Remarketing is the perfect example of Pull Advertisement.